Set up Design and print design
for Le Creuset.

Client
Le Creuset

Creative Direction
Polygraphe

Role
Art Director

Photographer
Virginie Gosselin

Description
Le Creuset is the world leader in enameled cast iron cookware.
The mandate was to create photographic concepts and a new design template for their new 2022 catalog, including research and moodboards, development of sketches for setting up colors, compositions, and accessories.

Photographie / Photography : Virginie GosselinDirection artistique /
Art Direction : Polygraphe
Stylisme accessoires et surfaces/ Set design : Audrey St-Laurent
Stylisme culinaire / Food Styling : Josée Robitaille
Stylisme / Wardrobe Stylist : Farah Benosman
Éclairagistes / Light Tech / Assistants : Thibaut Ketterer et Tommy Matteau
Retouches / Retouch : Visual Box
Rédaction / Copywritting : Stacey Levitt
Modèles / Models : Axel, Arycia - Folio